The Atlantic this week features an article on sex toys, specifically about American manufacturer Jimmyjane, but more broadly on the history of the industry.
Titled Can a Better Vibrator Inspire an Age of Great American Sex, it details the new American sexual revolution, one taking place in small company boardrooms and design labs and in high end retail stores.
Ethan Imboden, founder of Jimmyjane, holds an electrical engineering degree and a master’s in industrial design. After a successful corporate career he discovered the world of sex toys and thought “This can be done better.” There have been great sex toys before: the German designed Eroscilator, the Japanese Rabbit (whose design has been knocked off more than any other sex toy’s). But Jimmyjane was the first to add such style and grace to sex toys that British department stores are willing to show them off in their display cases next to perfumes and cosmetics, and they’ve become sought after items in the Golden Globe Awards’ gift suite.
The revolution will be motorized.